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Voice referendum: Yes campaign's ad blitz was too little, too late to cut through No campaign's simple, strong messages
The Yes campaign spent millions on advertising in the final weeks before the Voice vote. The No campaign, experts say, was far more effective with less.
Source: afr.com
John Farnham: Research reveals what the impact hit song has really had on voters - as support for the Voice plummets to record low
John Farnham's official backing of the Yes campaign has backfired with voters, according to new polling.
Source: dailymail.co.uk
The Yes campaign's ad campaign using John Farnham's iconic hit song 'You're the Voice' is backfiring, new research has found
A highly-publicised TV ad for the Indigenous Voice to Parliament is failing to persuade voters to back the constitutional reform.
Source: skynews.com.au
'You're the Voice' campaign not connecting with its intended audience
The 'You're the Voice' campaign regarding the Voice vote on 14 October is not resonating with its intended audience.
Source: marketingmag.com.au