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STACY SQUIRES/Stuff Howler Hotdogs now has 70 per cent of the market share of all hotdog sales in New Zealand. Son Todd was diagnosed with Crohn s disease about the same time the Williamsons’ business became Howler Hotdogs in 2015. The family wanted to find a new approach to a historically unhealthy treat, and so gluten-free Howler Hotdogs were born. The gluten-free option gave the brand a point of difference when it first launched, which Jo Williamson said had a huge impact in getting them off the ground. Hotdogs had “always been Kiwiana”, but there was never a recognised brand, she said. ....