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Inchcape has revealed its plan to create a new Destination Porsche Centre premium car dealership in Bournemouth - substantially expanding the brand s presence in the coastal town.
The new Destination Porsche dealership concept was initially unveiled as part of a new corporate identity (CI) unveiled by the German sports car and premium SUV manufacturer back in 2019.
Inchcape UK chief executive, James Brearley, said: “We have a long history with Porsche and with demand for Porsche cars going from strength to strength, we are delighted to continue to invest in Bournemouth to create a significant ‘Destination Porsche’ for the South Coast.
Click the thumbs up >Porsche GB’s growing franchised car retail network has contributed to year-to-date growth amid a market down 35.5% due to the ongoing COVID-19 ‘Lockdown 3’ showroom closures.
The German sports and premium car brand has outsold Fiat (873) and Suzuki (971) and is within a handful of sales of mainstream brands including Dacia (1,227), Fiat (837), Honda (1,465) and Mazda (1,224) so far in 2021, delivering a 21.3% year-on-year sales growth with 1,112 registrations.
Its result comes despite a tough February in which just 193 Porsche s were registered in the UK - down 30.6% year-on-year.
Deliveries of its new-in-2020 Taycan, the Volkswagen Group brand’s first pure electric vehicle (EV), may have been responsible for the brand s early uplift after it ended 2020 as its second-best selling vehicle, behind the Macan SUV.
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Work is underway to create one of the UKâs first Destination Porsche Centre sports car dealerships after Porsche Retail Group revealed details of the new retail facility in Reading.
The Porsche Cars GB-owned AM100 car retail group has already developed a Porsche Studio, in Mayfair, in a realisation of another CI concept revealed at the time, and is now moving ahead to realise its plans for the larger site.
While a spokesman stopped short of confirming the new Reading facility would be the UK s first Destination Porsche Centre, AM understands that the only similar project currently being progressed is Pendragon s Nottingham gateway facility.
Click the thumbs up >Porsche Cars GB has seen the COVID-19 Lockdown 3 opening of its network’s new franchised dealership in Norwich and is preparing to add an upgraded South Lakes centre to its network this summer.
The German sports car brand, which saw its recently-launched Taycan electric vehicle (EV) become its second-best seller in 2020 as it delivered a total of 14,284 registrations (2019: 15,257) – its second-best year in the UK – is set to welcome the two new sites despite challenging trading conditions.
JCT600 is currently poised to begin development work on a new kind of a more compact, satellite Porsche showroom in York, meanwhile.