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What gives you that self—belief? and do you think you have to be a bit of an outsider to push films that others don't see the power of? i think, i mean, it is a lot of gut instinct, you know, what we do. you can make something, you know, you can rationalise something through a business—model lens. but really, it is about feeling the story on a very human level and on a universal level — pardon the pun. and in the case of mamma mia, i grew up listening to abba. i loved abba, they were my favourite band, actually. but beyond that, and beyond just my own likes and dislikes, it really is abo...

Why is that music so enduring? what does it tap into, in terms of the human psyche and experience? " and if you can tap into that relatability, reusability, and universality, then the chances are that'll be something that's appealing to a lot of people. but others didn't see that? others didn't see that. but i think in the case of some of these films, whether it was mamma mia or straight 0utta compton, or others that we could talk about their films that i did not see as inherently risky. and i know that's easy for me to sit here with you today and say that when the proof is in the pudding. but...

This with tornadoes, when will people most listen to the tornado warning, how many minutes before the tornado comes, same with hurricanes, and you encountered this in your reporting, that will leave no matter what, and they have ridden out homes before and the models are overhyped, they're wrong, it is not that bad, you have to take the human psyche into consideration when you're doing this, and that's a hard thing to do. >> yes, absolutely. i mean there's a real challenge to figure out how to, you know, thread the need toll find out when to move people, and sometimes these are last-minute dec...

About the greatest existential crisis humanity... i understand you're determined to do that. i just wonder whether you would reflect on what caroline hickman, the psychologist i was talking about, says. she says, "the human psyche is hard—wired to disengage from information or experiences that are overwhelmingly difficult or disturbing." do you think there is some truth in that? oh, yeah, no, i'm sure there is truth in that. and that's why we have to be endlessly creative to try to reach people. and what you find within civil disobedience, and within the whole movement of which i consider my...

If i were to say, "actually, it's not so bad, yeah, i'm sure it'll be fine, "you know, wejust had to make a few little micro consumerist tweaks here, stop using plastic straws, stop using cotton buds, and then that'll be fine", that would also put people off because people would say, "well, i'm not being spoken to honestly here, and i don't believe that what you're advocating is in any way commensurate with the scale of the problem that you're describing." we have to be straight about this. we have to tell the truth about the greatest existential crisis humanity... i understand you're determin...