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So people didn t know how to take that. the first tv network meeting, it wasn t a great meeting. i think the second, the fourth person in the meeting took off his phone and started e-mailing his wife. we knew that we were in trouble. we knew that they re not really taking us that seriously. the presentation didn t look good at all. the evidence wasn t demonstrated correctly to these people. they needed a major dose of legitimacy. so ron and gilead got pet experts and the humane society on board. and then in 2012, they tested their product in a small market to get invaluable data to prove the demand existed. and it did. that move was a game changer. 24 hours after we launched, it was on good morning america. david letterman s show and leno. it s flattering, but that was not the idea. we wanted to save all these people for later on. although they weren t prepared for the onslaught of stories unleashed by the media, they ran with it. ....
Us as the crazy people, so people didn t know how to take us, and the first tv network, meaning, it was not a great meeting. the second and fourth person in the meeting took off the phone and e-mailed his wife, we knew that we were in trouble. they were not taking us seriously. the presentation did not look good at all. the evidence was not demonstrated correctly to the people. they needed a major dose of legitimacy, so ron got pet experts and the humane society on board. and then came 2012, testing their product in a small market to get invaluable data to prove the demand existed, and it did. that move was a game changer. 24 hours after we launched, it was on good morning america, leno, letterman, fallon, and it s flattering, but that was not the idea. we wanted to save all these people for later on. although they were not prepared for the onslaught of stories unleashed by the media, ....
Network meetings it wasn t a great thing. i think the second the fourth person in the meeting took off his phone and started e-mailing his wife we knew that we were in trouble. we knew that they were not really taking us that seriously. presentation didn t look good at all. the evidence wasn t demonstrated correctly to these people. they needed a major dose of legitimacy. so ron and gilad got pet experts and the humane society on board. and then, in 2012, they tested the product in a small market to get invaluable data to prove the demand existed. and it did. that move was a game changer. 24 hours after we launched it was on good morning america, david letterman s show, leno and fallon. it s flattering. but that was not the idea. we wanted to save these people for later on. although they weren t prepared for the onslaught of stories unleashed by the media, they ran with it. soon dogtv was popping up all over the country and across the globe. ....
Take that and the first tv network meetings it wasn t a great thing. i think the second the fourth person in the meeting took off his phone and started e-mailing his wife we knew that we were in trouble. we knew that they were not really taking us that seriously. presentation didn t look good at all. the evidence wasn t demonstrated correctly to these people. they needed a major dose of legitimacy. so ron and gilad got pet experts and the humane society on board. and then, in 2012, they tested the product in a small market to get invaluable data to prove the demand existed. and it did. that move was a game changer. 24 hours after we launched it was on good morning america, david letterman s show, leno and fallon. it s flattering. but that was not the idea. we wanted to save these people for later on. although they weren t prepared for the onslaught of stories unleashed by the media, they ran with it. ....