Detailed text transcripts for TV channel - FOXNEWS - 20130304:20:50:00
Marketing and advertising in the new media world. >> you know, they almost made chicken salad out of the business. >> bully for budweiser. good for them. most companies never say anything when they're confronted shyster lawyers. budweiser realizes humor works, except maybe in the case of seth mcfarland, but in a company humor is golden. first they were funny. second they defended their browing standards in the ad and thirdly, they referred to their philanthropy. they gave 71 million cans of budweiser water to the red cross. a triple bang for the buck. terrific. shep. she it started off as -- w...