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Stroh's beer and others sponsored it. 30 million people watched. at base level, it was a huge success, and it taught us one very important and lasting lesson. hype works. even when it's hype for what turns out to be nothing, hype works. and that is really a lesson that has stuck for geraldo rivera and for all the rest of us, too. on friday night, you know the "washington post" published that tape that it obtained mysteriously from the archives of nbc. unedited footage from a behind-the-scenes moment "access hollywood" from 1995. >> i moved on her and i failed. i admit it. i did try to [ blee...

Success, and it taught us one very important and lasting lesson. hype works. even when it's hype for what turns out to be nothing, hype works. and that is really a lesson that has stuck for geraldo rivera and for all the rest of us, too. on friday night, you know the "washington post" published that tape that it obtained mysteriously from the archives of nbc. unedited footage from a behind-the-scenes moment "access hollywood" from 1995. >> i moved on her and i failed. i admit it. i did try to [ bleep ] her. she was married. i moved in on her like a [ bleep ] and i couldn't get her. she was m...

Rivera just stumbles off the stage, mutterring. there was nothing in al capone's vault. interestingly, this is how we got geraldo rivera. budweiser and the quaker oats company did sponsor it. stroh's beer and others sponsored it. 30 million people watched. at base level, it was a huge success, and it taught us one very important and lasting lesson. hype works. even when it's hype for what turns out to be nothing, hype works. and that is really a lesson that has stuck for geraldo rivera and for all the rest of us, too. on friday night, you know the "washington post" published that tape that i...