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How we can save advertising from ourselves


How we can save advertising from ourselves
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This post is sponsored by TMRW.
The usual frenzied pace of life that most of us were accustomed to came to a halt last year when the COVID-19 pandemic unfolded around the world.
Many workplaces were shut down. Restaurants, gyms, theatres and shopping malls closed. Before we knew it, many of us started spending days and weeks sequestered in our homes.
Even as our economy started opening up late last year, the way we now live has remained largely the same as when we were suddenly forced to contend with restricted public activities, cancelled events, and virtual everything. ....

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Detailed text transcripts for TV channel - CNN - 20170505:10:43:00

They stand to lose the most. 117 million people have some sort of chronic disease. this is not a small number we re talking about. this is a significant number. for those people, it is hard to get insurance. it was hard to get insurance. it could become hard again. sanjay, if you had a magic wand, what is the one thing you would fix before throwing the baby on the wiut wlith the bath? you have a certain percentage of the population that is responsible for most of the health care costs in the country. a small percentage. fewer than 10%. there are people you might expect. diabetes and heart disease and chronic disease. i think hyper targeting that population and making sure they get great health care and home visits so they don t get sick and progress would be the big fix. that is a huge point. one of the arguments for the high risk pool is relatively it ....

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Detailed text transcripts for TV channel - MSNBC - 20150919:09:51:00

Bust i think one thing that seems to be crossing generational gaps maybe it s just a sign of the times, is that millennials seem to spend money where they can have the most impact. so, even if your brand is about quality, which is a great thing, it needs to be about more. it needs to be about impact as well. is there a way to reach millennials and other generations using the same kinds of marketing? i think at the end of the day when you look at how to target customers you shouldn t be look at it as i m looking for millennials, saying i m looking for john a 26-year-old, he loves gaming, his big thing to do in the afternoons after his gets home is to cut steam with five of his friends at a bar. that s the hyper targeting that s going to make your business successful. not this big swath of any generation in any way. i think you can t target effectively on almost any budget. to your point find john and ask him. let s go to the next question ....

Sign Of The Times , Hyper Targeting , Lets Go ,