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Apple uses TikTok 'Jump' campaign to promote AirPods Pro - Vimarsana News

Apple uses TikTok 'Jump' campaign to promote AirPods Pro

"AirPods Pro turn the world into a playground. Now it's time to join in the fun. Just grab your rope, move to the music, and transform your rope into something playful," Apple says of the campaign. Apple first debuted its TikTok account in April 2020. For most the year, it remained dormant, but the company launched a campaign similar to the current AirPods Pro project in November to promote the iPhone 12 mini. The company's TikTok account has grown since then and now has more than 602,000 followers and 715,000 likes. Stay on top of the latest Apple news right from your HomePod. Say, "Hey, Si...

Intel is now making 'Mac versus PC' ads with Justin Long - Vimarsana News

Intel is now making 'Mac versus PC' ads with Justin Long

  Intel has cast former "I'm a Mac" actor Justin Long in a series of new ads, as the chip-maker faces the threat of Apple Silicon Macs. Long stars in a series of five new commercials that are now streaming on Intel's YouTube channel. Each ad plays with expectations from Apple's iconic 2000s-era "Get a Mac" ad campaign that starred Long as a Mac alongside John Hodgman's PC. Intel's ads open with the former "Mac" actor standing in front of a familiar all-white background, stating, "Hello, I'm a — Justin. Just a real person doing a real comparison between Mac and PC."

Weekly special: Apple M1 MacBook Air (512GB, 8-core GPU) now on sale for $1,149 - Vimarsana News

Weekly special: Apple M1 MacBook Air (512GB, 8-core GPU) now on sale for $1,149

Apple Authorized Reseller B&H Photo is knocking $100 off the new M1 MacBook Air with a 512GB SSD and 8-core GPU exclusively for AppleInsider readers.

Huawei planning enforcement of 5G patent royalty fees for Apple, others - Vimarsana News

Huawei planning enforcement of 5G patent royalty fees for Apple, others

Struggling Huawei intends to charge up to $2.50 per phone for use of its 5G patents in the next iPhone, future Samsung Galaxy, and more.

French regulator starts privacy probe into Apple ad tools - Vimarsana News

French regulator starts privacy probe into Apple ad tools

The French data protection authority is investigating Apple's advertising tools, in response to a complaint from a lobbyist group claiming Apple doesn't operate a level playing field with iOS app developers when it comes to user privacy.