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The cars they wanted to drive, the clothes they wanted to wear. >> film was very escapist. people went to see fred and ginger rogers because they wanted to escape the misery they were living in during the war. >> people went to the movies. it was, you know, exciting. >> it also sees the emergence of glamorous new idols. >> hollywood was it. these were the gods and godesses around whom america formed their dreams and their ideals. >> back in those days, there were movie magazines, portraits of movie stars one after another. they are the ones that are projecting style. so you had somebody like r...

Clothes they wanted to wear. >> film was very escapist. people went to see fred and ginger rogers because they wanted to escape the misery they were living in during the war. >> hollywood was it. these were the gods and goddesses around whom america formed their dreams and their ideals. >> back in those days, there were movie magazines, portraits of movie stars one after another. they're the ones that are projecting style. so you had somebody like rita hayworth, eva gardener, they represented sort of the iconic cha-cha cha. >> everyone wanted to look like joan crawford. everyone wanted to look...