Disney+ Hotstar leverages the metaverse to promote new show 'Rudra'
Mumbai: Disney+ Hotstar has partnered with Hungama Digital’s Web 3.0 venture Hefty Entertainment to create digital avatars of the cast of its new show “Rudra – The Edge of Darkness.” The platform has created many firsts with this disruptive marketing strategy and innovation leveraging the metaverse. The marketing team has installed a hologram of Ajay Devgn with an illusion of
Source: indiantelevision.com