As long as you can deliver on value, customers are ready to pay: Avneesh Khosla | Marketing
Avneesh Khosla Vi (the brand born after the merger between Vodafone and Idea) has completed a little over six months of existence in the country. In those months, Vi has been visible during two IPLs, seen a change in its marketing leadership with Avneesh Khosla being elevated as chief marketing officer (from marketing director), and a lot more. We caught up with Khosla to learn about his frantic start, the state of the telco industry, data usage, and more… You took over as CMO shortly after the rebranding. How have the last five months been for you and the company?