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Customers seek greater empathy, dependability, and competence from their banks, investment firms, and life insurers SINGAPORE, May 17, 2023 /PRNewswire/ According to Forrester's (Nasdaq: FORR) Financial Services Customer Trust Index, earning the trust of customers is crucial to driving revenue, especially in times of economic volatility. In Asia Pacific (APAC), the results show that customer trust in banks, investment firms, and life insurers is lacking in most of the region. For example, less than half of customers in Australia, Hong Kong S.A.R., and Singapore trust their banks, while less than a third of customers in Australia, Hong Kong S.A.R., and Malaysia trust their investment managers. Additionally, less than a fifth of customers in Hong Kong S.A.R. and Singapore trust their life insurers. Forrester recently surveyed nearly 18,000 online adults across Australia, Mainland China, Hong Kong, India, Indonesia, Malaysia, and Singapore to measure customers' trust in their fi ....
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