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Watch what he says here. >> so as the president says we're not going anywhere, gov. we're not going anywhere, and you gotta home boy in the deal who -- who gets it. >> why do these politicians try to be hip. >> who is he pandering to? >> why? >> i'll tell you why. it's a failure of the human inelectric. these people cannot think beyond the identity box, the racial box, and trying to pass the blame along to somebody else. all they think about is getting reelected. >> we see this a lot. you see al gore go before predominantly african-american audiences. their cadence, their tone, everything chan...

World. watch what he says here. >> so as the president says we're not going anywhere, gov. we're not going anywhere, and you gotta home boy in the deal who -- who gets it. >> why do these politicians try to be hip. >> who is he pandering to? >> why? >> i'll tell you why. it's a failure of the human inelectric. these people cannot think beyond the identity box, the racial box, and trying to pass the blame along to somebody else. all they think about is getting reelected. >> we see this a lot. you see al gore go before predominantly african-american audiences. their cadence, their tone, everythi...

Digging deep into their spanish language dictionaries when they got a glance at this week's time magazine cover. there are still many up for grabs in the presidential election. they could make all the difference in crucial battleground states. it's no wonder the gop candidates and president obama are look looking for a magic bullet to swing undecided latinos their way. packaging voters into a neat box makes for an easy targets when politicians are looking to get maximum mileage out of their message. the identity box is a can't mismark. if you take aim with something like, i don't know, a menta...