A Tale of Two Perceptions: Brands vs. Consumers | Sponsored Content | Tech-Talk Webinar | Jan 26
A Tale of Two Perceptions: Brands vs. Consumers | Sponsored Content | Tech-Talk Webinar | On-Demand Presented by Adobe Share Results from Adobe’s Identity Evolution Study Today, marketers are buried in the clutter of information dedicated to identity practices. And only 37% of marketing professionals said they are very prepared for a cookieless future, according to recent research from Adobe and Advanis. The consumer point of view can add a unique perspective to this hurdle for marketers. Results of Adobe’s “The Identity Evolution Study” uncovered that brands and consumers are truly a...
Source: emarketer.com