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Provided by Dow Jones By Chris Wack VIZIO Holding Corp. shares were up 7% to $28.74 in early trade after the company said it was in a strategic partnership with Verizon Media to deliver new cross-platform and connected TV advertising solutions, anchored in unique TV viewership data and premium programmatic inventory access. Effective immediately, Verizon Media gains demand-side platform access to VIZIO's Inscape viewership data from more than 18 million opted-in VIZIO Smart TVs. VIZIO said Verizon Media will be the exclusive DSP to access this data beginning in 2...

As connected TV (CTV) viewership rates continue their steady climb, new opportunities arise for marketers. A deal announced today between Verizon Media and Vizio is designed to help marketers improve ad targeting and measurement by granting them access to exclusive data on Vizio’s network of smart TV devices. As part of The Drum’s deep dive into the future of TV, we spell out what you need to know.

Stirista Unveils Real Time OMNA Identity Graph Platform Share Article Comprehensive Audience Intelligence Platform Delivers Strongest CTV Backbone in Industry; Allows Marketers to Enrich or Onboard CRM First-Party Data Stirista brings to market OMNA, the first real-time identity graph, which is updated to the second and gives companies the insights they need to better understand their target household - Stirista CEO Ajay Gupta SAN ANTONIO (PRWEB) April 13, 2021 Giving brands and agencies the ability to elevate their data with co...

Fort Lauderdale, Fla (PRWEB) March 09, 2021 -- BDEX, a leading consumer data exchange platform (DXP), is pleased to introduce its latest adtech solution:

Oakbrook Terrace, Ill. (PRWEB) February 18, 2021 -- Consumer identity management expert Infutor today announced that boberdoo.com, a lead distribution