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Nielsen’s new id resolution system for global attribution measurement Share Via: The new solution delivers metrics that enable advertisers to better evaluate ad effectiveness and optimize budgets across platforms Nielsen announced a new approach that moves away from third-party cookies to privacy-centric, people-based identifiers for attribution. This new technique ensures advertisers and publishers are able to understand the entire consumer journey across platforms, better optimize their spend and prove the impact of advertising. Nielsen’s previously announced ID resolution system ...

Nielsen has announced a new approach that moves away from third-party cookies to privacy-centric, people-based identifiers for Attribution. The company says that thus new technique ensures advertisers and publishers are able to understand the entire consumer journey across platforms, better...

Nielsen has rolled out its ID resolution solution for cross-platform measurement along with a cookieless mechanism for measuring campaigns across platforms.