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SXSW blog: Innovation inspired by storytelling From branded content to NASA's video-game booth, in her SXSW wrap-up post Caitlin Burns looks at how essential content-creators are to business and technology innovation. March 14, 2014 Caitlin Burns has been checking in throughout this week with innovations and insights from SXSW 2014. You can reach her at: @Caitlin_Burns Throughout Austin, brands, networks and products have been trying to grab the attention of attendees through a connection to stories they already love. Showtime’s Game of Thrones; and Nintendo has a full-sized, playable Ma...

Overstock.com plans OTT service Patrick Byrne, president of the Amazon competitor, says the new service will provide access to 30,000 titles and move into original content. January 21, 2015 Digital retailer Overstock.com, which specializes – as the name implies – in selling off overstocked goods at cheaper prices, plans to get into the streaming service game. Announced yesterday at NATPE, the service will be available for Club O members (a paid loyalty program that offers rewards like free shipping and discounts), through a partnership with an unnamed third party that owns the rights to ...