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Amid COVID-19, how this D2C fashion startup bounced back from zero revenues
Bewakoof, a D2C fashion brand startup, was severely impacted by the COVID-19 lockdown but emerged stronger by implementing certain far-reaching changes and being attuned to the needs of the customers.
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The COVID-19 pandemic continues to have a deep impact on the global economy but many businesses have shown the resilience to wade through this crisis. Bewakoof, a direct to consumer (D2C) fashion brand startup, has displayed its mettle to stand on its feet again.
Founded in 2012 by two IITians
Prabhkiran Singh and Siddharth Munot, Bewakoof is a youth-oriented online fashion brand. In FY20, the startup registered a revenue of Rs 200 crore. But, it saw its revenues come down to zero when the nationwide lockdown was announced last March. ....

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