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"It [segmentation] allows you to interact more with the client and spend more time. The client becomes comfortable and trust develops between you." - midwife who received a briefing on segmentation Niger has long been recognised as a country with high fertility and low contraceptive use.
"This type of targeted counseling could improve the quality of services offered and ideally lead to increased contraceptive use in Niger." In Niger, there are high fertility desires, and contraceptive use is not a normative behaviour.
"Interventions that influence social norms around healthy behaviours may be part of a sustainable solution to improving health status..." This article discusses the Nigerian Urban Reproductive Health Initiative (NURHI)'s effort to increase contraceptive uptake through advocacy, service delivery, and demand generation.