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Mobile advertising company ironSource is announcing its second acquisition of the year — Luna Labs, a startup that’s built a platform allowing app developers to create and manage video and playable ads. When I first wrote about the startup in 2019, its main selling point was the ability to create those ads directly from the […]
Tel Aviv, Israel (PRWEB) February 23, 2021 -- ironsrc.com [ironSource __title__ ironSource], a leading business platform for app developers, announced today
Mindworks Updates Playturbo, Adds Industry First Dynamic Creative Optimization Capabilities SAN FRANCISCO, Dec. 10, 2020 /PRNewswire/ -- Mindworks, a leading international creative studio, today announced a new version of Playturbo, the self-service playable ad platform designed to help advertisers rapidly iterate playable ads and improve campaign performance. The updates provide industry-first Dynamic Creative Optimization (DCO) capabilities, in the form of true real-time asset-based playable advertisement analysis. Playturbo lets users identify the best aspects of the experience at any giv...