ITC with India Post launch postal stamp to promote awareness on millets, ET Retail
ITC's Sivakumar said: "Supporting the government's focus on mainstreaming millets, ITC has spearheaded a dedicated initiative called ITC Mission Millets which is powered by a 3-pillar strategy. This encompasses the development of a 'good-for-you' foods portfolio backed by innovation, implementation of sustainable farming systems with the creation of a robust millets agri value chain with special thrust on enhancing value-addition and market linkages."
Source: indiatimes.com