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How can you better target 12.8 million customers? 5 March 2021 Imogen Bailey explores what drives decision making for a female consumer.  According to the Australian Bureau of Statistics, the female population in Australia sat at 12.8 million in 2019. Described as the ‘ideal shopper’ by senior research consultant Stephanie Atto from Monash University’s Australian Consumer and Retail Studies (ACRS) unit, women are key for retailers. “Women are most frequently identified as the primary shopper within a household,” Atto says. “So even if men are interested in a particular product, ...

What these Kathmandu, Honey Birdette and Hush Puppies leaders have in common 5 March 2021 Imogen Bailey speaks to three fashion leaders who took on new roles during the pandemic.  Think about when you first got the job you’re in now. Remember the nervousness, the anticipation and the excitement for new challenges and learning opportunities. Now throw in a global pandemic and the disruption that goes along with it. That’s what Kathmandu’s first chief customer officer Eva Barrett found herself in. Taking on the role after serving as global head of brand communications and sports marketi...