Mapping the Consumer's Digital Journey and the Long Tail of Location Intelligence
Mapping the Consumer’s Digital Journey and the Long Tail of Location Intelligence May 17, 2021 at 8:23 AM EDT By Joe Francica, Korem Share on email The customer journey that follows a digital pathway charts a new course that retailers must follow. New signals need to be captured both at the point of need and at the point of sale. These new digital “breadcrumbs” have context that’s often associated with a precise location. They can be captured and analyzed to reveal a more comprehensive, more global view of the consumer, especially as the pandemic has radically chan...
Source: retailtouchpoints.com