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Detailed text transcripts for TV channel - MSNBC - 20131005:09:41:00

Matchable.com. one, make it easy. don t just position the facebook and twitter icons prominently on your website. make sure the e-mail invite option is also front and center. two, don t stop at just one. add more opt-in forms throughout your site and in various placements. test these locations to find the combination that works best. three, collect e-mails at your stores. ask customers for information at your checkout counter or when requesting an e-mail receipt. or make it mobile. make sure your mobile site asks visitors for their e-mail. keep it sthort and simple. and five, consider implementing social sign-on. users can sign into your website using their log-in information from facebook or twitter instead of creating a separate log-in account. a couple of weeks ago, i went back to stanford business ....

E Mail , Don T , E Mails , Opt In Forms , Mobile Site , Checkout Counter , E Mail Receipt , Implementing Social Sign On , Stanford Business School ,

Detailed text transcripts for TV channel - MSNBC - 20130602:11:41:00

One, make it easy. don t just position the facebook and twitter icons prominently on your website, make sure the email invite option is also front and center. two, don t stop at just one. add more option forms throughout your site and in various placements. test these locations to find the combination that works best. three, collect emails at your stores. ask your customers for their information at your checkout counter or when requesting an email receipt. four, make it mobile. make sure your mobile site also asks visitors for their email. don t ask users to fill out lots of forms, keep it short and simple. and five, consider implementing social sign-on. users can sign into your website using their log-in information from facebook or twitter instead of having to create a separate log-in account. a couple of weeks ago, i went back to stanford business school for my 15th reunion. things are quite different than when i went there. ....

E Mail , Don T , Checkout Counter , Mobile Site , Implementing Social Sign On , Hit Mobile , Email Receipt , Stanford Business School , My 15th Reunion ,