Perspective - The dynamic evolution of the OOH industry
In 2024, the out-of-home industry is not merely adapting - it is evolving.
Source: adnews.com.au
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Long Read - Out-of-home resumes its ride on a digitisation rocket
How long will the upswing last?
Source: adnews.com.au
OOH accounting for more than 12% of ad spend
The outdoor industry posted a record $1.06 billion in net media revenue in 2022.
Source: adnews.com.au
Australia's OOH net media revenue scales $1bn level in 2022
Q4 2022 saw 30.2% increase in net media revenue year-on-year, posting $329.7mn
Source: media4growth.com
Times OOH witnesses surge in pDOOH
OOH industry is undergoing a significant digital transformation as media owners are embracing the transition from traditional static billboards to digital formats. Ad buyers, media agencies, media owners, and ad technology vendors are also embracing
Source: adgully.com