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That. it's important for him as a part of his brand to be that honest and authentic. >> eric: but do you hold them accountable? ben smith, the editor-in-chiefd of buzzfeed, literally wrote a note to his memo and staff saying these are unsubstantiatep allegations. then he went ahead and published them anyway. is there a lawsuit coming buzzfeed's way? >> i don't know. i would have to leave that up to the president-elect to decide. i can tell you t my personal experience with ben has not been favorable. there's been a level of dishonesty by the buzzfeed process. they seem to think that they're mo...