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carolina senator jesse helms was pulling behind his black democratic challenger. so helms called in the political consultants who in turn helped the helms campaign to fight back. this is what theygn came up wit this ad. >> you needed that job because you were the best qualified, but they had to give it to a minority because of a racial quota. is that really fair? harvey gains says it is. your vote on this issue, for racial quota, harvey gain, against racial quotas, jesse helms. >> you were a better candidate than the minority guy that they went with. can you feel the injustice of it ...

Gotten whatna they wanted. you're exactly right toen compa it to dobbs. we didn'tit talk about this in e opening tpackage, but the cour effectively overruled an existing precedent. when they said the limited and holitzic use of race was permissible in the context of college admissions in order to foster aad diverse classroom environment. it didn't meaner that race was tipping point. it didn't mean race was a preference. it meant that race along with a multitude of other factors could be considered. and the chief justice very disingenuously in this opinion seems to suggest any minority student ...