"Understanding Relationship Quality Between Micro-Entrepreneurs and Soc" by Umme Hani
A social bank has been argued as a viable solution to empower disadvantaged micro-entrepreneurs through a long-term relationship. Social banks play a critical role in alleviating poverty in subsistence marketplaces through their relationships with micro-entrepreneurs as business customers. Despite the importance of relationship quality in social banking, there is little empirical evidence of its dimensions and effects in subsistence marketplaces. Thus, a critical research question remains unanswered on relationship quality dynamics and their overall effects on financial and social outcomes. Dr...
Source: uow.edu.au