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Bathroom. so my wife and i go in there and we have our heated discussions, if there are any, in that environment where nobody sees it. and we come out as one unit, together. so i think that's important. to see in the employees to see. >> and it's, true, i also think your employees don't want to feel or other partners that you are ganging up, you will always stick together because you are family. they want to know that you'll think individually as well. >> that's where i think clear roles and responsibilities come into play. having a clear structure and processes. we saw from the clip, i think ...

Thanks, guys. >> yes. >> if you want expose sure for the small business, sometimes you need to grab the spotlight for yourself. here are five simple ways that you can become a household name courtesy of, inc.com. one, publish a book. ebook can submit your expertise. and consider giving a portion of the book free on the website to generate awareness. two, create your own video series. keep the videos short, and grab the viewers in the first five seconds and don't cover more than three key messages. three, start a news letter or magazine. check out the digital solutions like zenio and other publ...

[applause] >> and the dogs and rose and sully and tell me about those guys? >> well, rose and sully are part of the national snow boarding team of dogs and off season they like to hunt balloons, a kind of a workout for them. >> here they come. here comes rose and sully. >> while we're popping the balloons, bark in the park is across america. >> most teams have it, april 23rd of course new york mets and parade the dogs around the warning track and watch the game with your dog. >> you can go to natural balance inc.com and find out

Impression on them. >> by reaching out to resolve customer reviews, you're showing the public you care about your customers which could result in increased loyalty. sometimes mended fences are stronger than those that were never broken. >> i think it's all an opportunity, even though maybe when you read it, you want to find that person and say what are you doing to me, how could you do this? if you take it in the right vain and try and use it to make it better, i think it's all good. i really do. it is incredibly important but also incredibly hard to find the right people to hire. step one i...