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Incentive Games handed 12-month contract extension with Bet Lion 27th April 2021 | Free-to-play and virtual sports provider to continue its successful relationship with top African online and mobile sportsbook brand Incentive Games has signed a 12-month contract extension with popular African online and mobile sportsbook operator, Bet Lion, allowing users to access even more free-to-play and pay-to-play virtual sports games. The extended agreement will see Bet Lion launch additional games to its players in Kenya and Zambia, including Incentive Games’ new Pick 5 title as well as its upgrade...

Incentive Games forms new FTP alliance with FSB Share FSB Technology of its free-to-play (FTP) betting-related games content. Under terms of the arrangement, sportsbook platform provider FSB will promote Incentive Games FTP suite to new and existing partners, helping them optimise their customer acquisition channels and marketing campaigns. FSB has backed betting innovation studio Incentive Games as its FTP suite has proved popular with players and benefitted partners with lower marketing costs across competitive marketplaces. Glenn Elliott, COO of FSB Technology “We have been incredibly ...

Incentive Games boosts Virgin Bet’s player engagement with new game Share Virgin Bet, in collaboration with Incentive Games, has launched a new customer acquisition game which it hopes will ‘raise the bar’ for player engagement. The new title, Virgin Bet Fives, gives players the chance to build a five-man football team over the course of a week, and win cash when their players score goals.  Ric Leask, Marketing Director at Virgin Bet, said: “We are pleased to have launched the Virgin Bet Fives, in collaboration with Incentive Games, and feel that this unique free to play game furt...