Including Sorel News Today : Breaking News, Live Updates & Top Stories | Vimarsana

>> then sort of maybe most importantly, we started marketing the company using my mom. >> a tough mother, that i don't mind. >> most people think she's an actress. she's actually -- she is my mom and her point of view and sense of humor and the way that that's been -- that's become the personality of the brand. these brands that we've acquired, including sorel and mountain hardware and prana, each have their own points of view and personality, and we want to make sure that those are free to grow and be as different from columbia as possible. we don't need to be buying another columbia. we need...

Warmth. >> then sort of maybe most importantly, we started marketing the company using my mom. >> a tough mother, that i don't mind. >> most people think she's an actress who is actually -- she is my mom, and her point of view and sense of humor and the way that that's been -- that's become the personality of the brand. these brands that we've acquired, including sorel and mountain hardware and prana, each have their own points of view and personality, and we want to make sure that those are free to grow and be as different from columbia as possible. we don't need to be buying another columbia...