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In iowa is more disputed. with iowa caucuses less than a month away, cruz is gaining on the billionaire. the republican senator is up with an ad there selling his conservative credentials and he starts a six-day iowa bus tour on monday. to help blunt cruz's rise an stay on top. trump says he'll start spending at least $2 million a week on his own advertising. >> i'm going to be doing big ads in iowa, new hampshire, south carolina and they're going to be very substantial and i think they're very well done. i've seen the first two or three of them. very proud of them. we're going to be talking a...

Carolina, and they're going to be very substantial. and i think they're very well done. i've seen the first two or three of them. we're very proud of them. we're going to be talking about a lot of things including the border, including trade, including isis and security for the country. you got to understand, i'm $35 million under budget. i thought i would have spent $35 million on ads. i spent nothing. >> nbc news senior political editor mark murray joins us live from washington. mark, this ad blitz that donald trump is talking about. some say it can hurt him. others say it scares the competi...

South carolina, and they're going to be very substantial and i think they're very well done. i've seen the first two or three of them. we're very proud of them. we're going to be talking about a lot of things, including the border, including trade, including isis and security for the country. talking about a lot of things in these commercials i don't think i need to spend the money. as you saw from the polls "reuters" came out and i'm close to 40. and second, i believe is 13. a big gap. i don't think i need to spend anything and i'm very proud of the fact that i've spent the least, and i have ...

Plane for a prerally press conference where he previewed plans for his campaign spending. >> i'll be spending a minimum of $2 million a week, and perhaps substantially more than that >> where? >> i'm going to be doing big ads in iowa, new hampshire, south carolina, and they're going to be very substantial, and i think they're very well done, i've seen the first two or three of them, i'm very proud of them. we're going to be talking about a lot of things, including the border, including trade, including isis and security for the country. we're going to be talking about a lot of things in these ...

>> reporter: donald trump will appear tonight in south carolina after iowa tuesday night and new hampshire on monday. zrump donald trump is clearly taking nothing for granted. he is looking over his shoulder to some republican rivals. he will start a major advertising campaign last week. he explained tuesday night in omaha, let's take a listen. >> so i'm going to be doing big ads in iowa, new hampshire, south carolina and they're going to be very substantial and i think they're very well done. i've seen the first two or three of them. we're very proud of them. we're going to be talking about a...