OTTs embrace inclusive content to reach a wider audience
Streaming services prioritize inclusive content to redefine success, moving away from edgy themes. Shows with familiar faces and relatable narratives dominate viewership.
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Streaming services prioritize inclusive content to redefine success, moving away from edgy themes. Shows with familiar faces and relatable narratives dominate viewership.
Daniel Dae Kim's smile lit up the room on Friday at the Riverhorse on Main Street in Park City, where Sunrise Collective will host its Sunrise House over opening weekend — offering interactive daytime programming and events that br...
The organization promoting professionals of color and diversity in the creative industries today unveiled the winners of the 16th Annual ADCOLOR Awards.
The ADCOLOR Awards recognize those who embody the organization’s mission of “Rise Up, Reach Back.”
Black audiences are seeking more authenticity and nuance in media content and ad campaigns. Nielsen’s Attitudes on Representation on TV study found that 59% of Black viewers are more likely to buy from brands that feature someone from their identity group in advertisements, while Nielsen’s Branded Content Outcomes studies show significantly higher performance for campaigns that feature Black talent.