Eskort advert: Making adoptees the butt of a tone-deaf...
Like many people in South Africa, I grew up eating Eskort bacon, polony and Vienna sausages. As a homegrown brand that has been around for more than 100 years, it has become a household name that can rightly claim to be one of SA’s favourites. And, until recently, I would have agreed. This changed, however, when I received a rather disturbing message from a member of the adoption community who shared one of Eskort’s recent television adverts, developed by their new agency, Metropolitan Republic. In the ad, twin boys are giving their brother a hard time, telling him, “Mom and Dad didn’...
Source: dailymaverick.co.za