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System. that's not an exaggeration, and it's frightening prospect in 2012. >> no doubt. finally -- go ahead, ezra. >> one thing i would add to that, though, because people look at elections over linearly. the obama campaign will end up having a lot of money. a couple of months ago they're the first to get near a billion bucks or a5 hundred million. they're going to get there. the obama campaign will have a lot. you hit a saturation point. you hit a point where every voter in every swing state sees these ads 10, 20, 30, 50 times a week. the amount of real sort of increemental value out of there...

Finally -- go ahead, ezra. >> one thing i would add to that, though, because people look at elections over linearly. the obama campaign will end up having a lot of money. a couple of months ago they're the first to get near a billion bucks or a5 hundred million. they're going to get there. the obama campaign will have a lot. you hit a saturation point. you hit a point where every voter in every swing state sees these ads 10, 20, 30, 50 times a week. the amount of real sort of increemental value out of there backs less so. the other point we should make here is obama has come out for a constitu...