CNN CNN Newsroom November 30, 2013 18:47:00
Amazon has built an incredible experience online, a lot of it recognizing who you are. >> they want that experience offline. >> offline retailers need to be able to recognize you really on any channel you engage with them, whether it be online social or in-store. >> reporter: the technology which you opt into is baked into their payment system. it's also integrated into a store as app so you'll get push notifications when you enter the store. >> it will say welcome back. it might suggest a new product, provide you with an incentive to try something new. >> reporter: the founders were previousl...
Source: archive.org