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Rock, bank of america and black rock group are taking it a step further and reevaluating their relationships with the gun manufacturers themselves. for more i m joined by brian sullivan. great to see you. what is the take away from sending this type of pressure directly to the source, to gun manufacturers? does that mean does it stand a better chance of actually achieving results for these companies? you know, kristin, that is i guess the trillion dollar question. it is an important one as well. thank you for having me on. the two stories are similar but separate. on one hand you have companies ending their relationship with the nra, discounts, partnerships, united airlines, bank of omaha, enterprise rental cars and couple others. then you ve got the investment side. two different stories. one is ending the relationship, the other one is actually investing in the publicly traded gun and gun related companies. you mentioned black rock. maybe not a household name, but they re one of ....