Purplle appoints Essence as its media agency in India
The account will be managed from Mumbai. 17 Dec, 2020 - 09:09 AM IST | By indiantelevision.com Team Mumbai: Essence, a global data and measurement-driven media agency that is part of GroupM, today announced that it has been awarded integrated media agency of record duties for beauty and personal care e-commerce platform Purplle in India. Led out of Mumbai, Essence’s mandate will include strategy, analytics, media planning, media activation and content innovation for Purplle’s brand marketing campaigns offline and online. Launched in 2012, Purplle is an early mover ...
Source: indiantelevision.com