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Walmart and Amazon still haven't learned their place in Indian economy - Vimarsana News

Walmart and Amazon still haven't learned their place in Indian economy

The list of what e-commerce platforms aren’t allowed to do in India has been growing for some time, but the latest prohibition on flash sales has simply gone too far. If the rules get implemented, the entire business model of Amazon.com Inc. and Walmart Inc. could come unstuck before their investments in a market of 1.4 billion people can grow to a rewarding size. While a lofty public purpose can always be tacked on as an afterthought to the most draconian of regulations, in this case the fig leaf is thinner than usual. It’s hard to see how “significantly reduced prices, high discount...