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Down the hill after these guys. that s right. it wasn t created by a computer or shot in front of a green screen. but it also wasn t just a group of friends joking around. it had viral video advertising campaign wafting off of it. that s exactly what it is, a viral video promoting what was promoting, in 2008, a new lego indiana jones video game from lucasarts. we wanted to find a way to broaden the audience. we tasked our agency to come up with some new ideas, something that would get people talking the next day. what s more different than a giant lego boulder chasing someone dressed like indian jones down a hill in the middle of a major american city? but still, with 5 million lego bricks, that s got to be a little heavy. really heavy. and they are sort of moving it like it was nothing. i was like 5 million legos? so what about that 5 million ....
In 2008 a new lego indiana jones video game from lucasarts. we wanted to find a way to broaden the audience. we tasked our agency to come up with some new ideas, something that would get people talking the next day. what s more different than a giant lego boulder chasing someone dressed like indian jones down a hill in the middle after major american city? but still, with 5 million lego bricks, that s got to be a little heavy. really heavy. and they are sort of moving it like it was nothing. i was like 5 million legos? so what about that 5 million number flashing at the end? we created a very big ball of legos that was, at its core, was a big foam ball. a foam ball with an outer shell of about 4200 pieces of lego stuck to those familiar green panels. we used rubber cement and actually glued the little bricks ....
I ve had all the time after i ve had a couple beers or i m joking around with my friends and these guys actually did it. or did they? well, yes. and not exactly. there is definitely a boulder that has legos on it rolling down the hill after these guys. that s right. it wasn t created by a computer or shot in front of a green screen. but it also wasn t just a group of friends joking around. it had viral video advertising campaign wafting off of it. that s exactly what it is, a viral video promoting what was promoting, in 2008, a new lego indiana jones video game from lucasarts. we wanted to find a way to broaden the audience. we tasked our agency to come up with some new ideas, something that would get people talking the next day. what s more different than a giant lego boulder chasing someone dressed like indian jones down a hill in the middle after major american city? but still, with 5 million lego bricks, that s got to be a little heavy. really heavy. and they are ....
That has legos on it rolling down the hill after these guys. that s right. it wasn t created by a computer or shot in front of a green screen. but it also wasn t just a group of friends joke around. it had viral video advertising campaign. wafting off of it. that s exactly what it is. a viral video promoting what was in 2008, a new lego indiana jones video game, from lucas arts. we wanted to find a way to brawn the audience. we tasked our agency to come up with some new idea. getting people talking the next day. what s more different than a giant lego boulder chasing someone dressed like indian jones down a hill in the middle after major american city? but still, with 5 million lego bricks, that s got to be a little heavy. really heavy. and they are sort of moving it like it was nothing. i was like 5 million legos. ....
Wafting off of it. that s exactly what it is. a viral video promoting what was in 2008, a new lego indiana jones video game, from lucas arts. we wanted to find a way to broaden the audience. we tasked our agency to come up with some new ideas. something that would get people talking the next day. what s more different than a giant lego boulder chasing someone dressed like indian jones down a hill in the middle after major american city? but still, with 5 million lego bricks, that s got to be a little heavy. really heavy. and they are sort of moving it like it was nothing. i was like 5 million legos. so what about that 5 million number flashing at the end? we created a very big ball of legos that was at its core, was a big foam ball. a foam ball with an outer shell of about 4200 pieces of lego stuck to those familiar green panels. ....