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Masses are coming: A growing challenge threatens India's big FMCG companies

Local brands in India are growing faster than national brands in the fast-moving consumer goods (FMCG) sector due to a slowdown in inflation. India s consumer demographics are also shifting, driving growth in the sector. A recent Redseer survey revealed a large proportion of Indian consumers are willing to buy unbranded products. The "mass" class, which is set to underpin India s retail industry, focuses on value for money, and is increasingly purchasing online. ....

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'Mass' consumers with income between Rs 2.5-10 lakh to be growth engine for eCommerce market: Report, ET Retail

ECommerce Market: This segment of mass consumers is projected to drive ~US$ 1.3 trillion in the overall Indian retail market and nearly 45% of the $300 billion eCommerce opportunity in India by 2030. ....

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