Detailed text transcripts for TV channel - MSNBC - 20131212:14:24:00
The internal modelling or persuasion targets. we are taking a list of actual individuals matching that to viewing data. we have a protected third party source. >> let me stop you there and put that in english. it's a firm called right track. it could be your cable box that you got from cox cable or comcast or directv. they happen to be the system you use anyway. >> correct. we connect our individual list of targets to viewing data and based on that, we were able to create a new rate of people to say this is the cost per persuadable voter. for every program within every market that allows us to...
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