Scent marketing helped Starbucks, Apple; India to try it for G20
The use of scents in marketing, also known as olfactory marketing, has been prevalent in the hospitality and F&B industries. While optics remain crucial, research suggests that ambient scents have a more profound emotional impact on consumers. Companies like Starbucks and Apple have been successfully using scent branding, which has resulted in a higher degree of brand recall.
Source: indiatimes.com