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Kogan to harvest data for them through a facebook personality quiz. >> we collected a very specific type of data. so we collected people's demographic details. like their birthday, their location, their gender. and then we collected the page likes. >> 270,000 people were paid a nominal fee to take the quiz and provide their data for academic purposes. but what some users failed to understand from the fine print is that the app also took their friend's information. >> the average person at that point i think had about 300 friends. so we collected the user and the 300 friends. so from just the 2...

Koegen to harvest data for them through a facebook personality quiz. >> we collected a very specific type of data so we collected people's demographic details. like their birthday, their location, their gender and then we collected and then we collected page likes. >> what some failed to understand from the fine print was the app also took their friends information. >> the average person at that point i think had about 300 friends. so we collected the user and the 300 friends. so from just the 200,000 times 300 you get 60 million. >> taking redundant user profiles in account he estimated he ob...

Creating a data hub of the number of books that charlie plans to sell. even the size of your family. ben stein, this worry you? >> the government knows entirely too much about us already. this goes across the whole breadth and width of the government. they know too much about good people and bad people. they knew about the terrorists before 9/11. they knew they were having flying lessons and not learning how to land the plane. that's the problem. the government knows too much about people. they don't do anything about the bad, just the good people. >> they're going to have the same information...

To sell the number of books and size of your family. does this worry you? >> government knows too much about us already. this goes across all parts of government. they know too much about good people and bad people. they knew about the terrorists before 9/11. they through they were practicing flying lessons and not learning how to land the plane. they don't do enough for the bad people. >> neil: they are going to have the same information that the irs has and other departments already have, a lot of people now have it? f people have it. we heard of money grabs and land grabs, this is an inform...

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