What Was the Super Bowl's First Blockbuster Commercial?
Darryl Brooks/Shutterstock.com It’s 1984. More than 77 million Americans—nearly one-third of the country—are tuned in to their televisions to watch Super Bowl XVIII. The Los Angeles Raiders are down 9 to 28 in the third quarter against the Washington Redskins when the teams pause for a commercial break. Suddenly, a brass instrument sounds as the camera zooms in on a tubular pedway. Marching across the television screen is a line of bald, expressionless, uniformed people. There’s a split-second view of a blonde woman athlete running toward the camera with a hammer. Another second late...