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A -- you know, steve bannon and a billionaire breathing down our necks to go where is the data? where are the algorithms? where is our information weapons? and that's where alexander kogan, the professor at cambridge, who offered the use of this app that had special permissions granted by facebook to pull data not only from the app user from but from all of the friends of that user. that meant for every one user, we were collecting on average, 200, 300 friends' data, and that scaled really quickly. >> what i'm trying to say is so bannon came in. bannon wanted this information. this was at the ...

Core of the company's activities was the access facebook provided. >> so we went from no data to, you know, harvesting all of this -- this data off of facebook and then combining it with all this -- you know, the consumer data sets and voter data sets. so, you know, we had sort of a steve bannon and a billionaire breathing down our necks going, where's the data? where's the algorithms? where's our information weapons? and that's where kogan came along, alexander kogan, the professor at cambridge. >> alexander kogan is the cambridge university researcher who in 2014 developed an app, a facebook...

But christopher wylie, the former uk-based cambridge analytica employee-turned whistle-blower said that the core of the company's activities was the access facebook provided. >> so we went from no data to, you know, harvesting all of this -- this data off of facebook and then combining it with all this -- you know, the consumer data sets and voter data sets. so, you know, we had sort of a steve bannon and a billionaire breathing down our necks going, where's the data? where's the algorithms? where's our information weapons? and that's where kogan came along, alexander kogan, the professor at c...