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And this was this data that became the foundation of the company because this is what we used to build the algorithms that then were -- you know, that actually became the basis of the company itself. so the question that i would have is, well, what happens to the foundation of your company, you know, if you didn't indeed use it on the trump campaign? what were you using, then? >> because that was the basis of your company, right? that's how your company started? that was the foundation of your company. >> there was no data before that point. so we went from no data to, you know, harvesting all...

Core of the company's activities was the access facebook provided. >> so we went from no data to, you know, harvesting all of this -- this data off of facebook and then combining it with all this -- you know, the consumer data sets and voter data sets. so, you know, we had sort of a steve bannon and a billionaire breathing down our necks going, where's the data? where's the algorithms? where's our information weapons? and that's where kogan came along, alexander kogan, the professor at cambridge. >> alexander kogan is the cambridge university researcher who in 2014 developed an app, a facebook...

But christopher wylie, the former uk-based cambridge analytica employee-turned whistle-blower said that the core of the company's activities was the access facebook provided. >> so we went from no data to, you know, harvesting all of this -- this data off of facebook and then combining it with all this -- you know, the consumer data sets and voter data sets. so, you know, we had sort of a steve bannon and a billionaire breathing down our necks going, where's the data? where's the algorithms? where's our information weapons? and that's where kogan came along, alexander kogan, the professor at c...