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A lot of funding. how did you come up with this idea. >> we have both really been interested in lucid dreaming actually since we were kids. but we only realized that we both had a mutual interest in it a year ago. we just happened to have an off conversation. something there wasn't a will the of consumer products out there. we decided to see if we could do it ourself. >> the idea behind lucid dreaming is that somehow you are awake while you are dreaming and you have some control over your dreams. >> sure. so the basic idea is, are yeah, you realize you are in a dream. and once you realize you ...