Stay updated with breaking news from Initially Holly. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
The presenter, 60, lost nearly 12,000 Instagram followers in the last month - whereas in contrast his co-star Holly, 41, made advances in her number of fans online, according to The Sun.
Holly has been leaning on Alison for support while she rides out a wave of public anger over allegations she 'skipped the queue' to see the Queen lying in state.
The TV presenters have been blasted on social media this week after video showed them appearing to jump the queue at Westminster Hall on Friday, September 16.
Understandably frustrated by the lack of communication between airline British Airways and the passengers, the presenter branded their service 's**t'.
Holly Willoughby's job at M&S is secure amid the ongoing queue-jump row with her This Moring co-host Phillip Schofield.